Before becoming fully digital, marketers tend to map their strategy toward ‘the general consumer’ or a target market.
A marketing strategy, in this context, is intended to guide the consumer through the various stages of the buyer’s journey. It raises awareness through broadcast channels, satisfies interest through content, builds desire through communicating value, and drives action through offers, for example.
Following digital transformation, marketers should not only rethink the strategy but also the whole marketing model. That is, instead of planning to lead a general consumer through the buying funnel, marketers should now devise a strategy which aims to observe the behavior of individuals through their unique customer journeys and react accordingly.
As brands adopt location data-based tools for ad targeting and measuring campaigns, Patrick Global are innovators in the space. As advertisers grow more accustomed to thinking about location data beyond mere immediate proximity, Patrick Global is helping define the technologies they’ll use as they become more sophisticated.
When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic.
Content marketing gives you dozens, if not hundreds, of creative ways to focus on the core problem your business — or a product — solves. It includes online articles, blog posts (including guest blog posts), infographics, ebooks, white papers, case studies and audio or video productions.
Content marketing is effective. In fact, it generates three times as many leads as traditional outbound marketing but costs less. So what’s the secret to content marketing? Adding value to everything you create.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
About Patrick Global :
Patrick Global is one of the most competitive digital marketing agency with 10 years of combined design and development expertise, We have been successfully running SEO for the past couple of years with some of the world’s highest profile and satisfied clients on our books. We pride ourselves on being open, honest and impartial ensuring you gets the best possible results for your project.